2 Chainz & Skooly play Madden at State Farm's Play Apart Together Tournament

Branded Gaming Content promoting fans to donate for COVID-19 relief

About the Project

CONCEPT: The producers and media agencies of State Farm’s Play Apart Together celebrity gaming tournament and Facebook Gaming needed to book large marquis talent to bring their fanbase to the live stream for the purpose of raising awareness and donations for COVID-19 relief efforts.

RESULT: Royalty Media contracted 2 Chainz and his protege Skooly to play in the Madden tournament against each other as well as promote the tournament on their own Facebook and Twitter reaching a combined 10+ Million of their fans. The result was a 2 hour video livestream of Madden competitiveness that resulted in 3.4 Million views and thousands of comments for that evening.

Project Details

  • Influencer Marketing
  • Talent Strategy and Booking
  • Gaming & eSports
  • Live Streaming
  • Social Media Posts
  • Instagram Stories

Client:
Fearless Media x Greenlit Content x State Farm x Facebook

Target:
M 18-40

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