Big Sean + Afro Samurai 2 + Versus Evil

About Project

As part of a media program for Playwire Media, Royalty was contacted to hire an influencer targeting hip hop listening gamers, conceptualize and script an original piece of content, and produce the content surrounding the digital campaign. The Royalty Team came up with Off The Record, an original series distributed from GameZone.com that explores the relationships between gaming, music, and pop culture. Royalty produced and edited the first episode, which features Big Sean playing an advance copy of Rza’s Afro Samurai 2 from his tour with J Cole.

Client:
Playwire Media | Fearless Media | Versus Evil

Target:
Hip Hop Gamers of all ages