Jason Derulo has the Only Atari Speaker Hat

Branded Social Media Campaign with Jason Derulo for Atari

About the Project

CONCEPT: ATARI released a streetwear clothing line of connected wearables including the ATARI SPEAKER HAT. The brand and agency tapped our team to book an influencer, write a script concept and manage the social media production to release the video to the influencer’s 10 Million + collective followers.

RESULT: The video was produced with pop star, Jason Derulo, and his social media team to showcase the speaker function and garnered 1 MILLION VIEWS in 2 days from his dedicated fan base with hundreds of positive comments.

Project Details

  • Influencer Marketing
  • Talent Strategy and Booking
  • Video Production
  • 3 Instagram Videos

Fearless Media x Atari

M 14-30

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