Jason Derulo has the Only Atari Speaker Hat
Branded Social Media Campaign with Jason Derulo for Atari
About the Project
CONCEPT: ATARI released a streetwear clothing line of connected wearables including the ATARI SPEAKER HAT. The brand and agency tapped our team to book an influencer, write a script concept and manage the social media production to release the video to the influencer’s 10 Million + collective followers.
RESULT: The video was produced with pop star, Jason Derulo, and his social media team to showcase the speaker function and garnered 1 MILLION VIEWS in 2 days from his dedicated fan base with hundreds of positive comments.
Project Details
- Influencer Marketing
- Talent Strategy and Booking
- Video Production
- 3 Instagram Videos
Client:
Fearless Media x Atari
Target:
M 14-30
